Posted in Business branding, creativity, Planning and journaling, Selling on Etsy

I made a vision board for my Etsy shop: my brand and its core values in photographs

I don’t know about you, but I love looking at inspirational images and spend many hours each week perusing Pinterest, Google Images and pretty pictures in magazines. I also love using glossy photographs to create my vision board for the year. You can see my board for 2019 which I shared in a previous post here.

A while ago, I spent several days considering brand identity and core values for my Etsy business. My shop has been open for over two and a half years now but I wanted to make sure that my products reflected what my brand was all about. I worked on developing a list of adjectives which describe what I want to be at the core of my business. Then, alongside this, I chose a range of images which reflected my beliefs about what LJ Designs NE is all about. Below is a list of what I came up with (in no particular order of importance!) and a photo story of how I went about making my vision board some weeks later.

  • nature inspired
  • fun
  • fresh
  • creative
  • reflective
  • organised
  • delightful
  • peaceful
  • colourful
  • productive
  • playful
  • simple
  • compassionate
  • efficient
  • friendly
Over 40 images printed on photograph paper. Colour themes, ideas and inspirational messages included.

After spending a good while cutting the above out I had a very sore wrist and a big pile of gorgeous images.

When I’d finished cutting out all of my images, I laid them all out on the floor to see how much room they would need to be displayed. I then popped to The Range and bought an A1 piece of mounting board in a lovely charcoal grey colour and a large Perspex clip frame. I chose a Perspex frame as I’ve had issues with clip frames getting broken in the past and didn’t want a recurrence of this.

To ensure I was happy with the placement of the pics, I started by placing them onto the board with small pieces of Blu-Tak so I could play with the arrangement a little.

I did have the intention of using double sided tape to adhere the images permanently but in the end, I glued them on with Pritt Stick so that if I put them on a little wonky I could sort them out!

The finished board with all of the images glued on and the Perspex frame clipped in place.

I’m so pleased with how my brand vision board turned out and can’t wait to put it on display in my craft room / office. I hope you find it visually appealing too and agree that it reflects my key ideas about my little Etsy shop.

Have you ever tried a similar process for your handmade business? If not, I thoroughly recommend it. I had great fun and I now have a board full of beautiful pictures to remind me of what’s at the heart of my brand and to inspire me when I’m working in my craft room each day.

Posted in mental health, Mindfulness, Planning and journaling, wellbeing, wellness

Currently… a little update on what’s going on for me in July 2019

It was so hot, we needed lots of sun cream and had to stroll round slowly looking at all of the tiny ducklings.

I’ve been absent from my blog for a while due to some personal issues that I needed to focus on but I’m now back, and getting fully on top of my game. So, I thought I’d post a little update on me now I’m in productive mode and enjoying life.

currently loving:

… our new wildlife pond. My husband, Michael, has done a great job on it and even though it is only dinky, we already have some resident water snails! The birds love it too and can regularly be seen drinking from it after hopping around our wonderfully bright and colourful garden. It’s very much a work in progress but we’re hoping to get some frogs in there soon (especially as next door have a similar pond and they might come visit ours!).

currently reading:

… a wonderful self care book from The Blurt Foundation founder, Jane Hardy. I’m using it as my current Miracle Morning text and using one of my Mildliners to highlight key points and ideas to help me improve my mental health by looking after myself better. I can already list the positive effects it’s had and there’s so many ideas for bullet journal spreads and things to implement.

The Self-Care Project is for those who have been feeling off-kilter for a while but have not been able to put the finger on the ‘why’. It is a no-nonsense, practical journey to help you do just that. It’ll walk you through the case for self-care (why it’s so darn important), why it isn’t selfish at all, help you explore what self-care means for you, what your obstacles might be and provide advice on how to chisel out daily space for self-care in a practical, achievable and realistic way.

Jane HARDY, founder and CEO of THE blurt foundation
Lots of great information in here if you’re interested in improving your self care habits

currently making:

projects from Daphne’s Diary magazine. This bird décor has been on my to go list for a few weeks now and I finally got it made. Couldn’t decide where to hang it so it’s currently attached to the knob of our under stairs cupboard where it get lots of light from our front door.

So cute!

currently celebrating:

… completing my two classes at The Recovery College. I did a course on Emotional Resilience in the Spring Term and then did a Beginners Tai Chi class in the Summer Term. The college is for anyone who is living with mental health issues such as anxiety and depression.

The Recovery College leaflet resting on my new Scribbles bullet journal notebook!

currently planning:

… how my niece Lexi and I will celebrate our birthdays next month. She was born on the same day as me (3rd August) and she will be turning 8, whereas I will be turning slightly older! Hopefully we’ll have glorious sunshine like today.

currently feeling:

… extremely motivated and as though I want to do it all in order to make up for lost time when I was unwell. This totally goes against the teachings of the self care book so I’m trying really hard to stick to a routine in which I plan some shop work, some household chores, a bit of gardening and at least 30 mins of relaxation.

Over to you…

I’d love it if you dropped me a comment about what you’re currently up to this month or what you have planned for August 2019. And don’t forget to raise a glass on the 3rd of next month (I’m sure you don’t need an excuse but I’m giving you one anyway!).