Posted in Blogging, Business branding

A mini audit of my brand

For Day 2 of the free WordPress ‘Branding and growth’ course, the focus is on your brand and how your blog communicates what you are all about to visitors. It invites you to consider if the presentation of your site is consistent and focused and suggests you make one update to reinforce your brand.

I chose to make changes to theme but discovered that my current choice had become obsolete and retired from service! Therefore, in the end, I looked at alternatives and decided on ‘Scratchpad’ which seemed to suit my requirements. As well as changing the theme, I also created a custom header using Canva and added a lovely brush font for the blog title. I’m quite pleased with how it looks and hopefully, it will give readers an idea of the focus of my posts.

There are lots more changes I would like to make but I need to do more reading before I start to add further customisation. I hope you like the changes I’ve made so far. I would be interested to know if you have used one of your own photographs as the image for your header or if you chose an image from a copywrite free site like I did. I’m hoping to have my own image in place at some point but it always seems to be too dark for taking indoor photographs at the moment and it’s only Autumn!

Posted in Blogging, Setting goals and intentions

Setting goals for my blog

Today, I’m starting the free WordPress course on branding and growing your blog. I’ve just set myself some new goals which I’ve recorded in my BuJo but thought I would create a post identifying what they are and how I plan to go about achieving them so that you lot can have the chance to help and support me and hopefully cheer me on!

Goal 1: Establish a new weekly feature on my blog called Monday Matters and consistently post each week until at least the end of 2019

I generally schedule a blog post at the beginning of the week anyway so I thought it made sense to create a little more consistency. Hopefully, by writing my intention here it will help to keep myself accountable.

Goal 2: Publish a post at least twice a week for the next two months

This one is pretty self explanatory and with my new Monday feature, I just have one more to plan for each week.

Goal 3: Gain 20% more followers in the next three months

With consistent posting and improved branding which the free course should bring, hopefully this will happen! People have been really supportive so far and I’ve got some lovely comments and plenty of likes so I think other bloggers are enjoying my content.

Have you set any goals for your blog this month? If you have, I’d love to hear them and you can be sure I will cheer you on too! If you’re also doing the challenge you can find my post more easily if I tag it with #bloggingbranding apparently!