I don’t know about you, but I love looking at inspirational images and spend many hours each week perusing Pinterest, Google Images and pretty pictures in magazines. I also love using glossy photographs to create my vision board for the year. You can see my board for 2019 which I shared in a previous post here.
A while ago, I spent several days considering brand identity and core values for my Etsy business. My shop has been open for over two and a half years now but I wanted to make sure that my products reflected what my brand was all about. I worked on developing a list of adjectives which describe what I want to be at the core of my business. Then, alongside this, I chose a range of images which reflected my beliefs about what LJ Designs NE is all about. Below is a list of what I came up with (in no particular order of importance!) and a photo story of how I went about making my vision board some weeks later.
- nature inspired
After spending a good while cutting the above out I had a very sore wrist and a big pile of gorgeous images.
When I’d finished cutting out all of my images, I laid them all out on the floor to see how much room they would need to be displayed. I then popped to The Range and bought an A1 piece of mounting board in a lovely charcoal grey colour and a large Perspex clip frame. I chose a Perspex frame as I’ve had issues with clip frames getting broken in the past and didn’t want a recurrence of this.
To ensure I was happy with the placement of the pics, I started by placing them onto the board with small pieces of Blu-Tak so I could play with the arrangement a little.
I did have the intention of using double sided tape to adhere the images permanently but in the end, I glued them on with Pritt Stick so that if I put them on a little wonky I could sort them out!
I’m so pleased with how my brand vision board turned out and can’t wait to put it on display in my craft room / office. I hope you find it visually appealing too and agree that it reflects my key ideas about my little Etsy shop.
Have you ever tried a similar process for your handmade business? If not, I thoroughly recommend it. I had great fun and I now have a board full of beautiful pictures to remind me of what’s at the heart of my brand and to inspire me when I’m working in my craft room each day.